Jewelry Buying on the Show Floor

Without a doubt, one of the (many) perks of owning a jewelry store is buying new collections for our customers to enjoy. The process is exciting, but we know that with great power comes great responsibility.

For over thirty years, Jewelry Creations has been known as the jewelry store that has something for everyone. We hear it time and time again. Whether you are looking to spend $50, $5,000 or more, we’ve got you covered! And that is because we carefully review all new jewelry designs and designers throughout the year; ensuring we always have the most buzz-worthy, trendy jewelry as well as the timeless classics.

One of the best ways for us to keep on top of trends, and to keep track of what's happening in our industry, is our relationships with our Trade Associations. These are a great way for us to have access to brand new designers and top-quality brands – and because we buy as a large trade group, we are entitled to discounts that we are more than happy to pass along to our customers.

Jewelry Creations is the only jewelry store in the state that was selected to be a member of the Independent Jewelers Organization (IJO), a trade association that hand selects retailers with only the highest ethical standards. Being a member provides many benefits, including travel twice a year to jewelry shows where hundreds of vendors showcase their new designs. Having this type of access means Jewelry Creations can bring new jewelry back to our customers before any other stores in the area can.

And speaking of access. Through this same trade association, we travel annually to Antwerp, Belgium (the diamond capital of the world) to hand select our loose diamonds. Only the best quality - and diamonds that never leave the cutting house, so you know they are extra special!

If you are thinking about proposing, investing in diamond studs, or upgrading an older wedding set, call us for more information, or read more about our next trip here. We will even Facetime you from Belgium, so you can help select your diamond - and we will even bring you back some Belgium chocolates as a special treat.

When it comes to jewelry fashion, our staff is constantly studying the latest trends, which colors are most popular for the season and we are always following what the stars are wearing in Hollywood. We pride ourselves on offering jewelry at our store that meets the needs of everyone, whether that style might be conservative or fashion forward – you will find what you are looking for here at Jewelry Creations. You can read some of our thoughts on fashion here.

And if you don’t find what you're looking for, then please, speak up! We take feedback from our customers to every tradeshow and have even been known to text some photos from the show floor to our clients. That’s right – you could play a role in picking out the jewelry we offer at the store too!

We love what we do, and it makes us incredibly proud to be known as the local resource for all things fashion! We pledge to never stop looking for the best quality jewelry for you – our Jewelry Creation Nation family.

Be sure to check out the video below to get a sense of what a buying show looks like.